Influencer Marketing *What is a Social Media Influencer? A social media influencer is someone who wields that influence through social media. *How to find the right social media influencer for your brand? You'll need to consider the three R's of influence: 1....read more
Dream Job in Social Media: Tips & Resources A step-by-step guide to landing a job in social media 1. Understand what role is right for you 2. Establish a presence on social media 3. Get hands-on experience 4. Use social media to find positions 1. Understand what...read more
How the Instagram Algorithm Works Three main signals the Instagram algorithm uses to rank the post in your feed 1. Interest: It's based on how much you will care about each post in your feed 2. Recency: To ensure that newer posts are more likely to appear first in...read more
How to Use Social Media for Small Business Social Media Tips for Small Business 1. Start with a plan 2. Decide which platforms are right for you 3. Know your audience 4. Share compelling visuals whenever you can 5. Focus on quality over quantity 6. Use the right...read more
3 Top Facebook Boost Myths Debunked *Common Facebook Boost myths - and what the truth is *How to get the most value out of your Facebook ads 1. The bigger your audience, the better your results? 2. Does more budget mean improved performance? 3. You should...read more
Common Instagram mistakes marketers must avoid 1. Using poor quality images 2. Posting too much or too little 3. Ignoring analytics 1. Using poor quality images: *Use the right tools - *Mix up the perspective *Carefully consider the background 2. Posting too much or...read more
Writing Tips For Social Media 1. Write to the reader 2. Write with a purpose 3. Write to make the reader feel successful 4. Write with a hyper-focus 5. Use pictures to enhance the words Writing Tools for social media 1. Session buddy- Good for: Reducing browser...read more
5+ Black Hat Social Media Techniques Your Brand Shouldn't Use What is "Black Hat"? A villain or an underhanded trick or technique that breaks a set of rules. 5 Black Hat tactics to avoid on social media 1. Buying Followers 2. Posting the exact same content across...read more
Facebook engagement matters because it can help extend organic search. 1. Get to know your audience 2. Keep it short 3. Focus on quality 4. Post consistently and at the right times 5. Add a call-to-action button 1. Get to know your audience: When you're seeking...read more
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